RESUME

PROFILE

A passionate, hard worker who finds joy in creating content, as well as impacting the lives of others through film, photo, and digital experiences. Building relationships, connecting people, and brainstorming are areas where I really shine. My experience has allowed me to lead a diverse team of creatives while giving them the flexibility to try new things on their own. As a digital marketer, I have helped develop and strategize web, social, and TV content for companies across the globe.

 

EXPERIENCE

2018 - present :: Director of Video Content Strategy - FLORIDA HOSPITAL

Oversees the creative brand of video, supporting projects from both internal and external production teams. Leads the strategy for video messaging to consumers across the Florida division of Adventist Health System. Supports the internal production of video content for executive and employee communication.

 

2013 - 2017 :: Creative Director of Video - FLORIDA HOSPITAL

Award-winning leader of film production, supporting projects from inception to delivery while also managing the budget of each production. Work has ranged from organization-wide internal communication to television and digital content production for consumers. Responsible for managing the overall brand and voice of the organization as it pertains to video.

PORTFOLIO

AWARDS

 

2008 - present :: Freelance Director

Director of commercials, short form narrative films, music videos, corporate training content, and documentary films. Working with clients around the globe, I have had the opportunity to create powerful marketing content, as well as create dynamic stories. 

 

2004 - 2013 :: Branding Consultant - FLORIDA HOSPITAL

Responsible for the department website, digital content, DMAIC Monthly News show, and managing layout for the organization’s award applications. Layout management and design for the Malcolm Baldrige National Quality Award and the Florida Governor's Sterling Award (Winner in 2010). Creator and producer of the DMAIC Monthly News show.

DMAIC MONTHLY NEWS

FLORIDA HOSPITAL PERFORMANCE IMPROVEMENT WEBSITE (ARCHIVED)

FLORIDA GOVERNOR'S STERLING AWARD ANNOUNCEMENT

 

2009 - 2016 :: Creative Director / Owner - BAREFOOT EMPIRE FILMS

Owned and operated a film production company specializing in film, commercials, corporate digital content, as well as weddings and music videos.

STEPHANIE + NATHAN WEDDING FILM

TAMARA KNIGHT PHOTOGRAPHY STORYBOOK SESSIONS

FOREST LAKE ACADEMY PROMO

SMALL STEPS FOR COMPASSION PROMO


EDUCATION

BACHELOR OF ARTS - INTERDISCIPLINARY STUDIES
University of Central Florida

As part of the Interdisciplinary Studies track, I studied Psychology, Film, and Coaching. These areas gave me a well-rounded foundation, both as a creative, and as a leader.

DMAIC GREEN BELT CERTIFICATION
Florida Hospital

As part of the Performance Improvement team, I went through the consultant’s training course to better understand the execution of projects. As part of our team’s project, we set up a training curriculum for a clinical department.


REFERENCES

TERRY NEWMYER
Managing Director - Strategies Now, Inc.

e :: tnewmyer@strategiesnow.com
p :: 707-495-2019

 

TRICIA SMITH-EDRIS
Senior Executive Officer - Florida Hospital

e :: tricia.edris@flhosp.org
p :: 407-399-9813