A passionate, hard worker who finds joy in creating content, as well as impacting the lives of others through film, photo, and digital experiences. Building relationships, connecting people, and brainstorming are areas where I really shine. My experience has allowed me to lead a diverse team of creatives while giving them the flexibility to try new things on their own. As a digital marketer, I have helped develop and strategize web, social, and TV content for companies across the globe.
2018 - present :: Director of Video Content Strategy - FLORIDA HOSPITAL
Oversees the creative brand of video, supporting projects from both internal and external production teams. Leads the strategy for video messaging to consumers across the Florida division of Adventist Health System. Supports the internal production of video content for executive and employee communication.
2013 - 2017 :: Creative Director of Video - FLORIDA HOSPITAL
Award-winning leader of film production, supporting projects from inception to delivery while also managing the budget of each production. Work has ranged from organization-wide internal communication to television and digital content production for consumers. Responsible for managing the overall brand and voice of the organization as it pertains to video.
2008 - present :: Freelance Director
Director of commercials, short form narrative films, music videos, corporate training content, and documentary films. Working with clients around the globe, I have had the opportunity to create powerful marketing content, as well as create dynamic stories.
2004 - 2013 :: Branding Consultant - FLORIDA HOSPITAL
Responsible for the department website, digital content, DMAIC Monthly News show, and managing layout for the organization’s award applications. Layout management and design for the Malcolm Baldrige National Quality Award and the Florida Governor's Sterling Award (Winner in 2010). Creator and producer of the DMAIC Monthly News show.
2009 - 2016 :: Creative Director / Owner - BAREFOOT EMPIRE FILMS
Owned and operated a film production company specializing in film, commercials, corporate digital content, as well as weddings and music videos.
BACHELOR OF ARTS - INTERDISCIPLINARY STUDIES
University of Central Florida
As part of the Interdisciplinary Studies track, I studied Psychology, Film, and Coaching. These areas gave me a well-rounded foundation, both as a creative, and as a leader.
DMAIC GREEN BELT CERTIFICATION
As part of the Performance Improvement team, I went through the consultant’s training course to better understand the execution of projects. As part of our team’s project, we set up a training curriculum for a clinical department.